Wednesday, February 9, 2011

Extreme Sports: Doing Good

Leaders in extreme sports are using their influence to make a difference.

The Outdoor Industry Association is setting the standard with their  Eco Index Pilot Program. 

The program aims to help industry leaders be socially responsible by providing the technology to benchmark and measure their impact on the environment.

Surfer, Dean Randazzo’s fourth annual “Freeze for a Cause” event raised about $5,000 to go towards Dean Randazzo Cancer Foundation which funds research and psychological support for cancer patients and their families.

The event has a men’s and women’s open and a long board division at the Pier in Seaside Heights, NJ. 

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