Tuesday, April 19, 2011

Oakley Targets Female Riders In New Campaign

Oakley Encourages Female Skiers and Snowboarders With Progression Sessions:

Over the past five years Oakley has a professional staff take women on two-day terrain park camps as part of a win-win marketing campaign for female riders as well as the company.
Not only do women represent a major opportunity for the ski/snowboarding industry, the lack of female gear and company support may be a reason why women make up a small minority found on the mountain.
It portion of women snowboarding has grown in the last decade, but it has stayed around 24 percent for the last few years, according to Transworld Business. (Business Transworld's Story on Progression Session)
The two-day camps focus on the terrain park and helping already established female shredders take that next step. Some of the pros that make up the staff include, Marie-Frances Roy, Chanelle Sladics and Kristi Leskinen. 


Coaches: Grete Eliassen, Chanelle Sladics & Silvia Mittermuller

Coaches: Grete Eliassen, Marie-France Roy & Dominique Vallee

3. Winter Park, CO (March 19th–20th)
 Coaches: Chanelle Sladics, Kristi Leskinen & Marie-France Roy

4. Northstar-at-Tahoe, CA (March 26th–27th)
 Coaches: Gretchen Bleiler, Kristi Leskinen, Silvia Mittermuller & Dominique Vallee

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